Mindframe Performance
Growing Organic Traffic Through SEO
Results in Brief
The three-month SEO performance optimization resulted in:
30x Growth in Monthly Impressions
2.5k Monthly Organic Traffic
~50x Jump in Ranking Keywords
2 min. Average Session Length
26% Jump in Average SERP Rank
15% Organic share of voice
~50% Jump in Engagement Rate
Three-month SEO results compared with closest competitors
About the Business
Mindframe Consulting trains athletes, teams, coaches, and companies on mental skills, tools, and methods to optimise their mindset and performance.
Why SEO for Mindframe Performance?
Three-month SEO goals for the new website were set to ensure long-term visibility and ranking progress:
Fill the meta gap with additional descriptions and tags.
Improve engagement rate by 25%.
The Challenges
Another challenge has been the benchmarking of the SEO project. The closest business competitor has been sport-excellence.co.uk with a longer digital presence. We needed to rank for at least 20 top keywords to meet the traffic target.
Also, optimize the website to ensure a higher engagement rate, low loading speed, and continued performance.
The Solution
We identified 50 high-volume KW within an average difficulty rate of 15 to start SEO optimization. We also worked to build a strong backlink profile using high-authority sources like Medium, Blogger, Facebook, and other social media channels, among other third-party publications.
Meta titles and descriptions were added to all the pages on the website. Blogs and page content was optimized for the selected keywords while maintaining high readability and usefulness.
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