Job description

Key Roles and Responsibilities:

• Strong understanding of SEO and SMO processes. Passion for Digital Marketing.
• Confident in interacting with clients and providing demos to prospective leads.
• Creating and handling images for SMO activities.
• Manage time and work collaboratively to deliver the required outputs.
• Meet deadlines and achieve production objectives.
• Content marketing optimization to socialize and use for social media purposes, e.g., customer video briefs, customer case studies, blog posts, and posts from analysts and customers.
• Good experience in Lead Generation, Content Marketing, Blog Posting, or sharing.
• Experience in social media marketing with demonstrated success and proficiency in MS Excel, PowerPoint, and Word.
• Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Tracker, etc) and popular social media management tools (TweetDeck, HootSuite, etc.)
• Experience working with popular social media advertising platforms found on Facebook, Instagram, Twitter, and LinkedIn in particular.
• A strong experience in guest posting and PR submission
• A wide knowledge of Link Building and Link Sharing. Work with the team to brainstorm new trends and innovative growth strategies.
• A strong understanding of the SEO process, which includes Technical, On-page, and Off-page optimization.
• Planning and managing social media platforms.
• Implement Search Engine Marketing and Optimization Best Practices.
• Having skills for increasing followers and engagement on all social media platforms
• Manage Search Engine Marketing Campaigns, Ad-targeting, Google AdSense, and Facebook and Instagram Ad campaigns.
• Analyzing keywords, hashtags, and Social Media techniques used by competitors.
• Writing powerful calls to action to convert visitors.
• Monitoring trends in Social Media tools, applications, channels, design, and strategy.
• Utilize industry best practices and familiarity with the organization’s mission to inspire ideas and content.
• In-depth knowledge of various social media platforms, best practices, and website analytics. Highly creative with excellent analytical abilities.
• Must be well equipped with the usage of SEO and SEM tools.
• Outstanding communication and interpersonal skills
• Manage all aspects of Google Ad campaigns
• Create and optimize ad campaigns and paid search landing pages
• Analyze and optimize ad campaigns to increase return on investment (ROI)
• Use Google Ads to drive a variety of online marketing campaigns
• Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
• Manage and optimize display campaigns across multiple devices
• Develop PPC strategies to increase online visibility
• Collaborate with a team of marketers, Google Ads specialists, and engineers
• Develop the creatives for display campaigns
• Reporting weekly to the reporting manager and a Plan of Action for next week

Skill Required:–

• Keep pace with SMO Social Media Marketing.
• Email Marketing and Overall Internet Marketing Industry Trends.
• Excellent communication skills.
• Knowledge of digital marketing tactics, including SEO, SMO, and web analytics
• To manage DOC and PDF file creation and submission.
• To implement On page and Off page SEO for Companies/Client’s websites.
• Search Engine Marketing and Overall Internet Marketing Industry Trends
• Experience in A Href, Semrush, and other website optimization tools.
• Basic knowledge of WordPress.
• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
• An understanding of search engine optimization (SEO) and search engine marketing (SEM)
• Google Ads certification

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