Is Using ChatGPT for SEO Good or Bad? 

by | Aug 7, 2024 | AI

Is ChatGPT the end of SEO?

As an experienced Digital Marketing Services provider, we find this statement false. By using it correctly, you can substantially simplify your SEO efforts.

ChatGPT is a helpful tool when you use it appropriately.

The tool can help you brainstorm keywords, rephrase your content, and generate Schema markup.

You can’t expect ChatGPT to do everything for you. A limited amount of data is accessible, especially in the base version. Furthermore, it often provides inaccurate answers because it “hallucinates”. As a result, you need to be cautious.

This guide highlights the use of ChatGPT, its advantages, and its limitations.

Differences Between UI/UX Designing

2. What Is ChatGPT?

In ChatGPT, OpenAI creates text that looks like that of a human based on its input. In a sense, it is like a high-tech conversation partner or assistant when it comes to writing.

There are two recent and powerful large language models (LLMs) running on GPT-3.5 and GPT-4.

In this way, it can converse eerily like a human, while also assisting in SEO.

ChatGPT is quite simple, despite its complexity.

To get started, simply follow these steps:

  • Become a chatGPT member
  • Enter a message in the bottom message bar
  • Wait for a response from the bot

3. ChatGPT for SEO/Digital Marketing Services: How Does it Work?

Use ChatGPT to boost your SEO efforts with these examples, prompts, and tips. The Best SEO Agency in Noida and all around the world are using it. You can also try.

UX Designing

A. Keyword Research

Content ranking depends on keyword research, as you’re probably aware. In addition to providing you with topics and keywords to cover, it also allows you to structure your content more effectively.

Additionally, keyword research can help you determine the user’s intent when it comes to a search.

Keyword research isn’t the strongest suit of ChatGPT. Data about keyword search volume cannot be accessed by the base version. Despite this, the results can still serve as a useful brainstorming tool.

In addition to long-tail queries, ChatGPT can provide you with LSI (latent semantic indexing) keyword suggestions.

B. Creating Content

It is therefore impossible for ChatGPT to handle the creation and execution of your entire content strategy.

It can, however, help SEO Services Agency in several areas of content creation.

For instance…

  • Outline and summarize the content
  • You’ve got the content ideas now. You just need to write the content now.

ChatGPT shouldn’t be relied on solely for this task. When creating a brief, it’s still important to perform competitor research and analyze your competition. If ChatGPT missed headings, you can use Semrush Topic Research and Outline Builder tools.

C. Identify keywords based on search intent

With ChatGPT, you could generate more tailored keywords if you used a prompted filter (small business owner).

Using ChatGPT’s search intent feature can help you get a head start on keyword research.

How do your products and services attract customers? What are they looking for?

It is more important to satisfy the customer’s needs than to emphasize what you have to offer.

The fact that ChatGPT gave you the idea does not mean it’s a good one.

Suggestion: As a leading SEO Services Agency, make sure you do your research to determine which keywords you should focus on.

UI Designing

D. Create meta titles and descriptions

In addition to coming up with different meta titles and meta descriptions for your website, you can also combine elements from each.

Your copy should not be completely devoid of humanity. Your brand’s tone and voice must still be represented in the text, so always take the time to edit it yourself. Also, be sure to add specific keywords yourself, if you know what you want to achieve.

E. Create FAQs

You can get better insight into what are the common questions that your clients/customers have regarding your product or service. You can ask ChatGPT instead of looking at your website.

F. Generate Schema Markup

Search engine use a schema while displaying any data. By using schema markup on your website, search engines can understand the content that’s crawled on your site.

The following are some examples of markups you can use for data:

  • Details about the video
  • A price list
  • A rating and review system

It is difficult for most people to understand how schema markup works, so why not let AI handle it for them?

See what Google’s Answer Cards and People also Ask sections offer for your target keywords when searching for questions and answers for your FAQ schema.

This will help you determine which SERPs are capturing the most attention, and what questions people are asking most frequently.

G. Help With Spelling/Grammar Checks

Use ChatGPT to check for spelling and grammar errors after you write some copy.

Taking ChatGPT’s lead, I built some content to explain my online banking service’s benefits. I had no problem with ChatGPT finding and correcting my clumsy typing.

It’s that simple. It is effective. It’s very helpful. One million users were reached in only five days thanks to ChatGPT.

In some cases, ChatGPT has been used to convert copy into different popular writing styles.

H. Contact backlink prospects Via Emails

You can test ChatGPT’s capabilities by asking it to write your backlink outreach email.

In this mini-test, I put ChatGPT to the test, and the results are quite interesting. Despite my poor prompting, we as an advanced SEO Services Agency, believe in smart work so to test ChatGPT, we wrote the email as if I was desperate to get traffic.

Since no website wants to link to a struggling site, ChatGPT’s response went beyond what I asked for, informing me of the problem and offering a solution.

4. ChatGPT: How Does It Affect SEO?

Content generation and SEO-friendly outline creation are among the tasks ChatGPT can aid you with. Nevertheless, it cannot replace an effective SEO strategy and sophisticated search engine functionality such as Google’s.

Using search engines, users can find relevant results to their queries by indexing and searching all the information on the internet.

By optimizing websites and content, search engines rank them higher.

A. Pros:

  • Using ChatGPT, you can create heading ideas, title tag suggestions, keyword suggestions, etc. This will allow writers to concentrate on writing, while it will take care of all the preliminary work.
  • Have trouble creating tags, robots.txt rules, or .htaccess rewrite rules? It is possible to ask ChatGPT to write out complicated code for you.
  • Create expressive meta tags and descriptions if you’re having trouble conveying what your content is about through meta tags. If you tweak your meta tags, both users and search engines will see your site more clearly.

B. Cons:

  • It has never been easier to become an SEO expert-ChatGPT does the hard work for you. No longer do you have to fully understand concepts such as .htaccess and Regular Expressions. Experts, however, have a harder time gaining a competitive advantage due to this. .
  • Using ChatGPT’s human-like prose has made Google’s battle against spammy content much harder. There are many repetitions and keyword stuffings in its writing, however, which takes away from its originality.
  • A prone to duplication of content – ChatGPT relies on its limited pre-saved knowledge to respond to questions. Creating original content is impossible for it. This causes it to often repeat itself, which can become annoying.

5. The ChatGPT Browser Extension for SEO

You can also boost your search engine rankings with a variety of ChatGPT extensions.

Extensions for ChatGPT can be found in the Chrome Web Store.

6. AIPRM – ChatGPT Extension

By providing a library of prompt suggestions, an AI-powered response manager (AIPRM) takes ChatGPT one step further.

Suggestion: Although ChatGPT is impactful in many cases for SEO, as we all know ChatGPT is still using old data (Data before 2021), therefore, we must not rely completely on its decisions.

FAQs:

Is ChatGPT a good SEO tool?

ChatGPT is primarily used for two reasons, first is keyword research and second is content ideation. ChatGPT can suggest related keywords based on your target keywords. Your content strategy can also be improved, as well as finding new opportunities. Recreating human conversations can provide creative and better answers.   

Can ChatGPT generate SEO keywords?

Yes, you can generate SEO keywords using ChatGPT but ensure that you manually check all the keywords.     

Is ChatGPT detectable by Google SEO?

As with Jasper and ChatGPT, Google can detect AI-written content. The search engine looks for irregularities in the writing style to find these inconsistencies.   

Is ChatGPT able to audit my SEO?

Search Engine Optimization Audit by ChatGPT. This smart, AI-powered chat tool helps you evaluate your website’s search engine optimization quickly and thoroughly. In addition to providing detailed audit reports, it provides practical solutions to improve the search engine optimization of your site.   

Conclusion – Using ChatGPT for SEO or Digital marketing is impactful only if we use it correctly. Whether you want to find the keyword list, create a content outline or a solution to improve the website rank, ChatGPT provides great results. However, it’s not a replacement for a comprehensive SEO strategy due to its limited and sometimes inaccurate data. Thus, leverage ChatGPT as a supportive tool while maintaining rigorous SEO practices.