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Web & App Development and Digital Marketing Tech Blogs

March 18, 2025

Add Me to Search: A Complete Guide on Adding Yourself to Google People Card

Is it easy for clients to find you on Google? Do potential customers try to look for your digital marketing agency and find baffling results? The solution is “Add Me to Search” It assists you in creating a Google People Card. This is a straightforward profile that literally pops up when people search for your company or the employees of the company. You can think of it as ownership of a particular space on the first page of Google in digital marketing services.

March 7, 2025

Is Laravel the Right Choice for My Business Website?

Choosing the right tools is essential when building websites. Laravel is an excellent PHP tool that makes web building easier. It helps all types of businesses.

March 4, 2025

What Features Should I Include in My Custom WordPress Website?

A custom WordPress website is a game-changer for businesses looking to establish a strong online presence. Unlike generic templates, custom WordPress development offers a tailored experience, ensuring that the website aligns perfectly with business goals, branding, and functionality needs.

March 4, 2025

What Is Web Development & How Does It Work?

Web development builds and maintains websites that work well. This ensures they are practical and run smoothly for users. Web development encompasses design, programming, and even database management.

February 26, 2025

How To Use XML Sitemaps to Boost SEO?

A sitemap is a structured file that helps search engines understand your website’s content and hierarchy, improving indexing and visibility. Like a roadmap, XML sitemaps help search engines discover and rank important pages, boosting your SEO. They are handy for large websites, new pages, or sites with complex navigation.

February 20, 2025

What is Generative Engine Optimization (GEO): SEO vs GEO

Digital marketing is dynamic, and artificial intelligence (AI) is trending. These days, SEO and GEO are becoming increasingly prominent. While SEO is a traditional practice and GEO is an emerging practice, both aim to improve online visibility and drive traffic. They operate on different principles and target different engines.

February 18, 2025

Java vs Python: What’s Right for Your Business?

When you’re building something online, you have lots of choices. One big choice is what programming language to use. Two popular languages are Java and Python. Think of Java as building with LEGOs. You assemble pre-made blocks and then bake the whole thing in an oven (compile it).

February 10, 2025

Custom vs. Pre-Built Solutions: Which One Should You Choose?

Imagine you are a business owner trying to create a new e-commerce platform. You have a couple of options, including hiring a team to custom-build a platform or purchasing a pre-built platform that you can deploy instantly. Your competitor, who runs a similar business, chooses the pre-built development and launches their website within a few weeks.

February 5, 2025

10 Ways to Optimize the User Experience on Your Website

Imagine landing on a website that loads slowly, looks cluttered, and makes it hard to find what you need. Frustrating, right? Now, pause and contemplate this situation from a broad perspective. That’s precisely what users feel when websites don’t prioritize user experience (UX).

February 5, 2025

Dark Mode vs. Light Mode: Which One Is Better for UX?

We spend an average of 6 hours and 40 minutes daily on screens. That’s quite huge. Therefore, it has become essential for us to choose the correct mode for UI/UX Design & Development. UX typically offers two modes: dark mode and light mode. Dark mode has a dark background with a light foreground, while light mode has a bright background and dark text.

January 24, 2025

Google’s January Update: No Breadcrumbs in Mobile Search Results!

Google Simplifies Mobile Search: Breadcrumbs removed from results for cleaner and streamlines look in search results. Google said, “We’ve found that the breadcrumb element isn’t as useful to people searching on mobile devices.” However, it will remain in the desktop Google Search results.

January 23, 2025

App Development or Web Development: Which is Better?

Making mistakes in UX design is completely normal. But that doesn’t mean you have to accept them as unavoidable. According to BusinessDasher, 97% of websites fail due to poor UI/UX design, resulting in customer loss, low conversion rates, and accessibility.

Banner showcasing app development services

January 8, 2025

Why is App Development Important?

App development has become a key business driver for reaching customers/clients. The applications can run on mobile devices, tablets, or desktops. These applications provide convenience to meet specific needs, solve problems, and offer engaging experiences.

December 30, 2024

Why Do You Need SEO Services?

One of the popular digital marketing strategies, search engine optimization, helps connect with the target audience when they are looking for your products or services online. SEO is a more sustainable, adequate, and cost-effective approach to obtaining organic traffic.

December 24, 2024

Here’s What Drives Your Online Conversion Rates?

Four reasons hold back people from buying – No need, no money, not in a hurry, and no trust. We can’t do much about the first three, but building trust is in our hands. Trust is key in improving conversion rates as it influences consumer behavior through transparency, accuracy, authenticity, verifiable customer feedback, social proof, and security indicators.

December 23, 2024

What is a sitemap?

A sitemap is a file that contains a list of URLs and information about the images, videos, and other files on your site. Search engines use this file to crawl your site effectively. In short, a sitemap is a file highlighting important pages and details of the website, helping search engines crawl your content.

December 12, 2024

14 Common UI/UX Design Mistakes and How to Avoid Them

December 9, 2024

Top Web Development Trends to Watch in 2024

Nowadays, websites are the face of business and having a website integrated with the latest web development trends is like a cherry on the cake. Almost 72% of SMBs have increased their online presence through websites to reach a global audience.

November 21, 2024

Why Is Hiring a Website Development Agency Better Than DIY?

Another Google core algorithm update for November 2024 has been released. With this, millions of search queries are rolling over the internet about the impact of updates on AI Overviews and organic search.

November 18, 2024

Quick Insight About Google November Core Update: Things You Must Know!

November 7, 2024

A Google Broad Core Algorithm Update: Important Points Every SEO Professional Must Know

October 27, 2024

How A Web Development Company Can Help With Website Security

The internet has become integral to everyday life, and businesses must secure their online presence. Web development companies such as Exiliensoft can help provide the necessary website development or re-development services.

Digital marketing and social media analytics banner for business growth

September 25, 2024

6 Best Tips to Develop an Online Marketplace

Service marketplaces have transformed the gig economy by leveraging their online format.

September 19, 2024

How to Choose the Right Font and Color: A Guide to Build a Brand?

Want your business to stand out without constantly repeating your name and tagline?

September 11, 2024

Will SEO Services Help My Business to Boost Revenue?

Yes, there is no doubt that SEO services can boost revenue for your business.

September 4, 2024

Social SEO: Guide to More Reach on Social Media

In January, 1,528 social media marketers took part in a survey

August 29, 2024

Cybersecurity: An Essential Website Development Services

For any business, the website and mobile application are its faces. Therefore, you must not ignore the possibility of malicious third parties altering the contents of your website. This blog post outlines best practices involved in website development services for preventing cyberattacks on your website by following cybersecurity best practices.

August 29, 2024

Google AI Overviews 2024: Things You Must Know

Users want to quickly access information in many forms, such as graphs, news, images, and more, from many results. Searching for different sites can be lengthy. The AI Overviews provide users with a clear understanding of the beginning of the Google search result.

August 28, 2024

What Are the Major Differences Between UI/UX Designing?

UI/UX Designing are very different, and you may wonder why. They have very different meanings, although they are often used interchangeably.

August 28, 2024

Evolution of Cloud Computing: A Complete Guide

Did you know that the cloud computing market will reach $947.3 Billion by the end of 2026? This implies the cloud computing market is going to have a CAGR of 16.3%.

August 28, 2024

What are 2024’s Most Trending E-commerce CMS Solutions?

Are you bored with the old format of monotonous e-commerce websites? It’s time to bring some change. Since the beginning of the year, enormous new ideas and technologies have come up that set e-commerce website design and development to high standards.

August 13, 2024

Will ChatGPT Replace IT Developers?

ChatGPT is all over in the headlines with a question, will it replace IT developers? It was revealed in a recent study by OpenAI that at least 10% of jobs performed by workers are impacted by ChatGPT and large language models. Nearly 20% of workers will see some or all of their tasks affected by the change.

August 13, 2024

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