Quick Insight About Google November Core Update: Things You Must Know!

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November 18, 2024
AI

Another Google core algorithm update for November 2024 has been released. With this, millions of search queries are rolling over the internet about the impact of updates on AI Overviews and organic search.

But before going deeper into impacts let’s know more about the update.

What is Google Core Algorithm Update for November 2024?

Every year, Google releases multiple updates. Among all those updates, core updates are only the changes to the existing algorithm to refine the search system for quality results.

AI Overviews (AIO) and Organic Search

AIO is a search feature where results overlap with organic search due to Google’s core ranking algorithm.

So, what changes does a new update bring?

Here are five observations shared by our expert digital marketers.

1. The Overlap Between Organic Search and AIO Citations

Organic search is the unpaid result shown on search engines. These results are ranked based on quality, user engagement, information, and content relevance. Organic searches are NOT ads or sponsored content.

How AIO Citations Work? AIO citations are references generated by AI-powered search systems. These citations aim to back up the information displayed in AI summaries with credible sources, often taken from high-ranking websites.

What is the observation?

The overlap between organic search rankings and AIO citations shows how closely AI-generated results align with the content users find most valuable.
The high-quality websites have an even greater chance of being featured prominently, increasing their visibility.

2. Shopping Queries and Their Unique Trends

Shopping queries focus on products, prices, and availability. They prioritize user intent, whether the user wants to buy, compare, or browse. It creates unique challenges for aligning organic search results with AI citations.

SEO influences organic results for shopping queries, user reviews, and retailer competition.

AIO results may favour product descriptions, features, and famous brand listings. This divergence reflects the distinct algorithms used to evaluate relevance.

Recent updates have shown that queries related to shopping experience have less overlap between organic and AIO results. These updates are designed to serve user intent better.

3. Volatility in Search Rankings

Ranking volatility refers to sudden changes in how websites appear in search engine results. It measures how stable or unstable rankings are during a specific period, often influenced by algorithm updates or adjustments.

When Google rolls out updates, rankings often shift as the search engine recalibrates how it evaluates websites. Depending on content quality, relevance, and user value, these shifts can either boost or lower a site’s visibility.

Tracking Volatility in Different Search Positions

The impact of updates isn’t uniform across all ranking levels. For example:

Top 10 positions often experience small but impactful changes (+10.6% volatility in recent trends).
Mid-range positions (11–20) may decline as competition for top spots grows (-5.9%).
Lower positions (21–30) face the highest fluctuations (+23.3%), reflecting a reshuffling of content relevance.

4. Industry-Specific Changes in Rankings

Which Industries Are Affected Most?

Some industries are more sensitive to search algorithm updates than others. For example, sectors like e-commerce and education experience noticeable ranking shifts, while healthcare and B2B tech show more stability.

Stability in Education and Healthcare

Educational content tends to hold steady because of its relevance and demand for accurate, trustworthy information. Similarly, healthcare rankings show minimal shifts (-1.5%) due to the need for consistent, verified data.

Major Shifts in E-commerce

E-commerce has seen significant ranking fluctuations, with a -22.1% shift in top citations. It is likely because shopping behaviour evolves rapidly, and search engines prioritize factors like seasonal trends, pricing, and user reviews to match intent.

5. Patterns in AIO Content Citations

Google’s AI systems tend to cite content that offers the most value to users. It often includes detailed, well-structured, and trustworthy information from high-ranking websites. The focus is on relevance and credibility over keyword optimization.

Trends in Educational and Research Content

Educational and research-oriented sites show stronger resilience in rankings. Their consistent quality and in-depth information make them reliable sources for organic search results and AI citations.

Adapting Content for AIO Relevance

To stay relevant in AIO citations:

Focus on creating valuable, user-centric content rather than overloading it with keywords.
Ensure your website maintains high-quality standards, even if it’s not on page one.
Monitor fluctuations in AI citations to identify patterns and improve your strategy accordingly.

Actions To Take:

To improve your ranking or to stay on top, you can:

Regularly update your content per industry trends and provide high-quality and relevant data.

Monitor the performance of the website using Google Search Console.

Reduce promotional content because Google prioritizes user-centric content only.

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At Exiliensoft, we have great news for you. We are now using the best strategies backed by the research of a highly experienced marketing team.

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