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Another Google core algorithm update for November 2024 has been released. With this, millions of search queries are rolling over the internet about the impact of updates on AI Overviews and organic search.
But before going deeper into impacts let’s know more about the update.
What is Google Core Algorithm Update for November 2024?
Every year, Google releases multiple updates. Among all those updates, core updates are only the changes to the existing algorithm to refine the search system for quality results.
AIO is a search feature where results overlap with organic search due to Google’s core ranking algorithm.
So, what changes does a new update bring?
Here are five observations shared by our expert digital marketers.
Shopping queries focus on products, prices, and availability. They prioritize user intent, whether the user wants to buy, compare, or browse. It creates unique challenges for aligning organic search results with AI citations.
SEO influences organic results for shopping queries, user reviews, and retailer competition.
AIO results may favour product descriptions, features, and famous brand listings. This divergence reflects the distinct algorithms used to evaluate relevance.
Recent updates have shown that queries related to shopping experience have less overlap between organic and AIO results. These updates are designed to serve user intent better.
Google’s AI systems tend to cite content that offers the most value to users. It often includes detailed, well-structured, and trustworthy information from high-ranking websites. The focus is on relevance and credibility over keyword optimization.
Trends in Educational and Research Content
Educational and research-oriented sites show stronger resilience in rankings. Their consistent quality and in-depth information make them reliable sources for organic search results and AI citations.
Adapting Content for AIO Relevance
To improve your ranking or to stay on top, you can:
Regularly update your content per industry trends and provide high-quality and relevant data.
Monitor the performance of the website using Google Search Console.
Reduce promotional content because Google prioritizes user-centric content only.
Don’t want to get penalized by Google? It’s high time to transform your SEO strategies. And, if you are looking for a digital marketing agency to help your website rank, Exiliensoft is here.
At Exiliensoft, we have great news for you. We are now using the best strategies backed by the research of a highly experienced marketing team.
So, why wait?
Book your appointment today!
The goal is to gain a better understanding of how to tie SEO and social media together, regardless of whether you are using it as a tactic or not.
At Exiliensoft, the best digital marketing agency, we create the best strategy customized to your brand. Not just digital marketing, we are also the leading website development agency offering the best website design services.
