Luna Boutiques

Client

Kodesolution Ltd

Overview of Project

Exiliensoft undertook the task of digital marketing for Luna Boutiques. It is an online clothes and accessories including bags and jewellery shopping site based in Newbury. The clients’ demand to increase the traffic on the website and along with user engagement.

THE Challenges

the Objective

The main objective of this case study is to improve user engagement, increase conversions rates and enhance the overall shopping experience through revamping the website.

Tools Used:

SEO Activities

Increased Website Traffic: A significant rise in organic search traffic in 6 months

Improved Search Engine Rankings: LUNA UK’s website achieved higher rankings on search engine results pages (SERPs) for targeted keywords.

Keywords (UK)	TRank (06/30/2024)	Rank (05/15/2024)
Alpini Knitwear	NA	2
Melly Denim Jumpsuit	97	2
Classic Accessories Collection	NA	6
The Cloth Shop Newbury	NA	13

Enhanced User Engagement: The website redesign and content optimization efforts led to improved user engagement metrics.

1245%

Boost in Sales and Conversions: A noticeable increase in sales and conversions

SmO Activities

Actively Posting in Facebook, Instagram and LinkedIn platforms

Key Performance Indicators (KPIs):

Statistics: Last Three Months Result

Project team

An experienced team of digital marketers worked on the LUNA project to enhance the visibility and increase the click rates. This team consist of following members:

Project Duration