Client
Kodesolution Ltd
Category
Graphic design, Marketing
Cost
USD 1,50,499
Date
July 26, 2023
Indigo Cosmetics is the European distributor for emerginC, a skincare brand that doesn’t use artificial fragrances, colors, or mineral oil. They sell to regular customers and also supply spas like Renessence in the Netherlands. The brand has a loyal following because the products deliver results without the harsh stuff.
The old site wasn’t doing the brand any favors. It looked dated and customers couldn’t easily tell what made emerginC different. Plus selling across Europe meant dealing with different shipping rules and currencies, which was a mess behind the scenes. The client just wanted a clean store that worked for everyone.
What needed fixing
We started in Figma and stripped everything back. No fancy distractions, just product photos and clear information. The goal was to make the site feel as straightforward as the brand promises.
For the backend we used Shopify because it actually understands European sales. It handles the different shipping rules and currencies automatically, so the client doesn’t have to think about it. We also put their Renessence Spa partnership right on the homepage. When people see that real spas use these products, they trust the brand more.
Tools:
The products have a strong identity already. They didn’t need a loud website competing with them.
Because it deals with all the country-specific stuff automatically. The client doesn’t need to manually calculate shipping for someone in Belgium versus Germany. It just happens.
Yeah that was the whole point. They can add new serums or change prices whenever without calling us. That’s why we built it on Shopify in the first place.
