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DisAbility

Client

Kodesolution Ltd

Category

Graphic design, Marketing

Cost

USD 1,50,499

Date

July 26, 2023

Vector6
Disability-laptop

THE BRIEF

DisAbility equips online sells equipment and aids for people with disabilities and older adults. Walking frames, mobility gear, daily living stuff; the kind of things people need to actually live their lives. They also offer consulting services to help families figure out what they actually need. Based in Australia, they focus on real people, not just moving boxes. 

The client had the heart right, but the website was holding them back. They serve a specific group of people; customers who need clear information and easy buying. The old site made things harder to find than they should be. For someone with limited patience or time, that’s a real problem. 

What needed fixing 

OUR APPROACH

We started in Figma and stripped everything back. These aren’t impulse buy products. People come here because they need something specific. So we made the search and categories dead simple. No distractions, just products and clear info. 

We made sure their consulting services got prime space because that’s what sets them apart. They don’t just sell stuff, they help people figure out what stuff they actually need. 

Shopify handles transactions. For this kind of business, reliability matters more than flash. Products stay in stock, checkout works, and customers don’t get surprised. 

Tools: 

Disability-tabs
Disability-phone

THE RESULT

faq

1. Why keep the design so simple?

The customers don’t need a fancy website. They need to find a walking frame or ask a question without jumping through hoops. 
 

It handles boring stuff reliably. Stock levels stay accuratepayments process, and customers don’t get error messages when they’re trying to order something important. 

Yeah that’s the point. When new equipment arrives, they add it themselves. No waiting for us, no delays.