Digital Marketing Manager

Job Description:

We are looking for a Digital marketing executive + Google Ads specialist to join our team, someone who is passionate about digital marketing and online advertising, especially on the Google Ads platform. If you are interested in staying up-to-date with technological innovations and constantly seeking new sources of knowledge, we would gladly welcome you on board. You will be responsible for creating, implementing, and overseeing our marketing campaigns across all channels. You will lead our marketing teams to spread brand awareness and increase sales through email, social media platforms, content distribution, SEO, and display ads.

Key Roles and Responsibilities:-

• Strong understanding of SEO and SMO processes. Passion for Digital Marketing.
• Confident in interacting with clients and providing demos to prospective leads.
• Creating and handling images for SMO activities.
• Manage time and work collaboratively to deliver the required outputs.
• Meet deadlines and achieve production objectives.
• Content marketing optimization to socialize and use for social media purposes, e.g., customer video briefs, customer case studies, blog posts, and posts from analysts and customers.
• Experience in social media marketing with demonstrated success and proficiency in MS Excel, PowerPoint, and Word.
• Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Tracker, etc) and popular social media management tools (TweetDeck, HootSuite, etc.)
• Experience working with popular social media advertising platforms found on Facebook, Instagram, Twitter, and LinkedIn in particular.
• A strong experience in guest posting and PR submission
• A wide knowledge of Link Building and Link Sharing. Work with the team to brainstorm new trends and innovative growth strategies.
• A strong understanding of the SEO process, which includes Technical, On-page, and Off-page optimization.
• Planning and managing social media platforms.
• Implement Search Engine Marketing and Optimization Best Practices.
• Manage Search Engine Marketing Campaigns, Ad-targeting, Google AdSense, and Facebook and Instagram Ad campaigns.
• Analyzing keywords, hashtags, and Social Media techniques used by competitors.
• Writing powerful calls to action to convert visitors.
• To implement On page and Off page SEO for Companies/Client’s websites.
• Search Engine Marketing and Overall Internet Marketing Industry Trends
• Experience in A Href, Semrush, and other website optimization tools.
• Basic knowledge of WordPress.
• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
• An understanding of search engine optimization (SEO) and search engine marketing (SEM)
• Google Ads certification 
• Monitoring trends in Social Media tools, applications, channels, design, and strategy. 

Skills Required

• Keep pace with SMO Social Media Marketing.
• Excellent communication skills.
• Knowledge of digital marketing tactics, including SEO, SMO, and web analytics
• Search Engine Marketing and Overall Internet Marketing Industry Trends
• Experience in A Href, Semrush, and other website optimization tools.
• Basic knowledge of WordPress.
• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
• An understanding of search engine optimization (SEO) and search engine marketing (SEM)
• Google Ads certification